Google Ads & PPC
Toronto Google Ads that pay for themselves, or get fixed fast
We plan, build and manage pay-per-click campaigns on Google, Microsoft, YouTube and LinkedIn for businesses across the GTA. Every campaign tracks real calls and leads, so you can see what each dollar returns, and money stops flowing to anything that doesn't.
- Calls & forms tracked
- Leads
- Geo-targeted campaigns
- GTA
- Optimisation
- Weekly
- You own the ad account
- Yours
What's included
Accountable ad spend, from first click to booked job
Keyword & competitor research
What Toronto customers actually type, what competitors bid on, and what each click is likely to cost.
Campaign build
Tight ad groups, strong ad copy, negative keywords and location targeting down to the neighbourhood.
Call & lead tracking
Conversion tracking for calls, forms and bookings in GA4 and Google Ads — set up before a dollar is spent.
Local Services Ads
Google Guaranteed setup and management for eligible trades and service businesses.
Shopping & e-commerce
Product feeds, Shopping and Performance Max campaigns for online stores, plus Amazon Sponsored Products.
Landing pages that convert
Fast, focused landing pages matched to each ad, because the click is only half the job.
Channels
The right platform for how your customers buy
Google Search
Show up the moment someone in the GTA searches for what you sell.
Local Services Ads
"Google Guaranteed" listings above search ads, paid per lead — ideal for trades and home services.
Performance Max
One campaign across Search, YouTube, Display, Maps and Gmail, guided by your conversion data.
Shopping
Product listings with price and image for online stores and retailers.
YouTube
Video ads that build demand before people search, targeted to Toronto audiences.
Microsoft & LinkedIn
Bing search and B2B targeting by job title, industry and company size.
Running Facebook and Instagram ads too? Those are handled by our social media team, reported in the same dashboard.
How we work
From kickoff to measurable results
- 01
Audit or plan
We review your existing account, or plan a new one from keyword and competitor research.
- 02
Tracking first
Calls, forms and bookings tracked before any budget goes live.
- 03
Launch
Campaigns, ads and landing pages go live with a controlled starting budget.
- 04
Optimise weekly
Search terms, bids and ads tuned every week; monthly report on cost per lead.
Platforms
- Google Ads
- Local Services Ads
- Microsoft Advertising
- YouTube
- LinkedIn Ads
- Amazon Ads
- GA4 + Tag Manager
FAQ
Questions we hear most
How much should a Toronto business spend on Google Ads?
It depends on how competitive your keywords are and how much a customer is worth to you. We estimate costs per click from real keyword data first, then recommend a starting budget large enough to get meaningful results in 30 to 60 days, and scale only what converts.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google (or Microsoft, LinkedIn) from your own account, which you own outright. Our fee covers strategy, setup and management.
What are Local Services Ads?
Local Services Ads show a "Google Guaranteed" or "Google Screened" badge above regular search ads, and you pay per lead rather than per click. They suit trades, home services and some professional services in the GTA.
Can you take over an account another agency set up?
Yes. We start with an audit of your existing account and tracking, fix what's wasting money, then move into weekly management.
Get a free Google Ads account audit
We'll show you where your budget is leaking and what we'd change first.